city of troy municipal rebrand

Drawing from the State of Ohio flag and strong community values of Troy, the brand reflects the centralized strength of the city. Troy is an epicenter of opportunity and a community with a genuine undeniable devotion to driving ripples of positive impact both locally and abroad.

The official tagline “Make it yours” is an invitation for all to take part in what Troy has to offer, whether it be a weekend of kayaking, a new job, or a place to raise a family. Troy has everything you need.

A graphic icon system is central to the personality of the Troy brand. The clean and friendly iconography highlights the open and honest spirit of Troy; a place of welcoming arms. The versatility of the interchangeable icon system demonstrates the unity in Troy across all avenues: commercial, governmental, community and event.